It can be very frustrating for new ecommerce businesses to start and launch your ecommerce store. Everyone wishes to have a great and perfect website launch without interruption so there are no disappointed customers. However, it can be easier said than done.
Cover all the bases and ensure you don’t forget any crucial detail of your store launch with this ecommerce website launch checklist. This can help you get everything keep in order before the launch day to avoid scrambling at the last minute to get things done.
1. Remove Typos and Grammar Errors
As you’re coming to the end of building the ecommerce site, the last thing you want is spelling errors or typos for your potential customers to pick up on. Use a reliable online tool such as Grammarly as well as other experts to check every piece of copy, product descriptions, and every title to make sure no mistake was overlooked.
2. Add a Customized Domain
If you haven’t already changed your online store’s domain from something like “www.ishopping.myonlinestore.com” to “www.ishopping.com” it is better to do it. The store owners can easily purchase a new domain through many reliable websites such as Namecheap or GoDaddy for a low yearly fee and that will give you the ability to use your unique and expert-looking domain.
3. Set up an Email
With your email set up, the store owners also want to utilize a helpdesk to easily manage and organize support emails. Ensure to set up a public email such as firstname.lastname@example.org and forward it to your helpdesk email. We suggest Help Scout as it’s simple to use and completely free for one email inbox.
4. Activate the Sales Channel
If you plan to sell the products on any of your social media platforms or on your blog, it is essential to implement and activate the buttons on any of the relevant sales channels. Whether you are using Pinterest Buyable Pins, Facebook Shop tab, or adding the Buy Button for your WordPress blog, try to get them in working order so they’re ready for the launch.
5. Install and Publish Apps
Ensure the right apps are installed into the store so everything can run seamlessly from the start. This may include many different fulfillment services you’re partnering with, the customer loyalty program, an inventory management tool, or even social sharing apps. However, make sure to stick to only the basics and don’t go app crazy. Using several apps can slow down the online store, so it is better to pick the favorites and get ready to work properly.
6. Edit the Homepage and Description
When it comes to using SEO tactics, ensure the homepage, Meta title, and Meta description are all updated with all the relevant information you want your prospective customers to see when they find you in the Google search. Ensure it is refined and easy-to-understand, and don’t let your 160-character descriptive sentence go unnoticed. Make sure the title is your store’s actual name so it can be clearly identified by both Google and the targeted customers.
7. Optimize Images
After the launch of your store, one of the most crucial things to be aware of is site speed. Many users will bounce from slow loading sites, and one of the significant reasons for slow loading sites is poorly optimized images. If the store owners have no clue of optimizing images for the web, consult an expert in the business.