How to Use Snapchat for Business Growth

Snapchat has become increasingly popular not only among millennials but many of the digital marketers as well. Some people use Snapchat to share personal stories, while others use it to boost brand awareness. Snapchat is a fun mobile photo-sharing app where users share pictures or videos with their followers. Check live videos from around the world or explore trendy stories on Snapchat. Find out how using Snapchat can catapult your business in the right direction.

Share Regular Stories with Customers

Your business story will disappear after 24 hours and your followers can watch it several times. The Snapchat stories appear in a definite order starting with a beginning and an end. The shared videos are saved automatically in your user folder and you can easily re-share it anytime you want. For instance, if you are selling coffee and want to attract more customers, share pictures of a customer sipping coffee in his or her car.

Offer Free Stuff to Enhance Sales

Similar to other social media platforms, you can boost conversions by giving your users a few incentives. Offering free things or slashing deals to customers is one of the most effective marketing strategies to generate leads and conversions. Share videos or pictures to offer free coupons or regular giveaways to your loyal customers. In this way, you can encourage customers to buy quickly from you because the Snapchat stories disappear after 24 hours. There is an option to limit the number of people who can actually see your post.

Create a Story around Your Products

If you are launching a new product and want customers to buy in bulk, create an engaging story around it. Use Snapchat to take pictures and make videos to share it with your customers. Make the customers feel excited about your new product and share a link which can take them to your business website or ecommerce store. The customers will be intrigued by Snapchat stories and ask for more information from you regarding the new product.

Be Unique and Funny on Snapchat

Several Snapchat users like checking personal accounts, the reason you should not indulge in sharing business information only. Remove the extra stuff related to your business and try to connect with the customers. There are several amazing features on Snapchat like drawing tools or captions which can enhance your brand image. Try to change your business name, use filters, and have fun while sharing Snapchat stories. Show some behind the scenes videos or pictures to engage customers. These inside stories can create a long-lasting relationship between the brand and the customers.

Grow Your Audience

Share the link to your Snapchat handle on your business page or share a blog which includes details related to the account. Explain your business on different social media accounts such as Facebook, Snapchat, or Twitter. Use multiple platforms to share your Snapchat information and set a reward for new followers. Try to share small rewards or incentives for new Snapchat followers which can help you grow instantly.


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