These innovative trends indicate that a mobile shopping revolution is on its way. In the near future, the customers will be checking out from the store with their faces. Crowded dressing rooms will be replaced with virtual try-on at home. The cars will check passengers automatically into their flight, and eventually, online shopping won’t require an Internet connection. To learn about the mobile revolution, here are five leading trends that have a fundamental shift when it comes to ecommerce stores.
1. Making Progressive Web Apps
The basic functionality of progressive web apps is speeding up the mobile web, delivering two-second page loads, and giving that instant gratification you feel with a native app. PWAs enable websites to easily sync in the background, load new pages abruptly, and upload even when there’s no network at all. When it comes to shopping, faster transactions mean fewer abandoned carts, higher conversion rates, and higher profit. PWAs have been a luxury for large brands such as Starbucks and Tinder.
2. Augmented Reality Shopping
The use of augmented reality will soon become a mainstream play for mobile shopping. The devices are becoming ever more capable of supporting Augmented Reality features, particularly Apple with their hardware. The people have experienced Ikea that has shown how useful and playful AR can be for furniture. Soon other verticals will realize the benefits of showing the scale, detail, and context of their products using AR. Many other brands that are working with AR include Sephora or Virtual Artist, empowers customers to experiment with different shades of lipstick, and it even scans a user’s face to reveal the person’s Color IQ.
3. Single Click Payments
Online retailers celebrated when the patent expired on Amazon’s 1-Click ordering in 2017. Valued at $2.4 billion annually, the fiercely protected 1-Click button allows Amazon to store customers’ credit card details, eliminating user indecision and cart abandonment that enhanced major revenue losses for all retailers. Now is the revival time of one-click shopping, and experts said they expect widespread adoption. Since Amazon’s patent expired, both mobile OS and desktop browsers can now keep credit cards in a user’s digital wallet. This makes the payment input much simpler than manually keying in data and sometimes removes a processor when apps support the OS-level wallet. It’s just becoming more common to see Apple or Amazon Pay available in checkout.
4. Screenless Experiences
The creators of mobile products are excited about meeting the needs of users who are starting to crave screenless experiences. For instance, screenless applications are looking to do voice-enabled hotel rooms and checkouts. By using a voice conversational agent, the guests can just say, ‘I’m checking out,’ and never see a screen. An API is being called by the voice agent to do the same thing as an app, but to the consumer, it’s a more seamless experience. In the near future, the car will ask the driver whether he or she has any luggage to check in or if he or she likes to change his seat, while he’s driving to the airport.
5. Universal Mobile Payments
The mobile payments were far more advanced in China than those in the Western world. If you try to use cash in taxis, the drivers may get mad. They wanted travelers to use digital payment, such as WeChat Pay. WeChat has over a billion users, and 800 million of them use the WeChat Pay function to pay retailers or their friends.